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Dr. Gregory Pais, ND
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Home arrow Blog arrow SUGAR CEREALS ARE NOT 'SMART CHOICES’
SUGAR CEREALS ARE NOT 'SMART CHOICES’
Have you been disgusted that the "Smart Choices" sticker wound up on the front of Froot Loops or Cocoa Puffs? Federal health officials are warning food manufacturers about this deception.

The Food and Drug Administration said October 20, 2009 that nutritional logos from food manufacturers are purposefully misleading consumers about the hypothetical health benefits of cereal, crackers and other processed foods. The agency sent a letter to companies saying it will begin cracking down on inaccurate food labeling.

U.S. manufacturers, including Kellogg, Kraft Foods and General Mills, rolled out their so-called Smart Choices program last year, amid growing concern about obesity rates. But consumer advocates complain about lax standards for the program, with logos appearing on everything from frozen sweets to sugary cereals. "There are products that have gotten the Smart Choices check mark that are almost 50 percent sugar," FDA Commissioner Margaret Hamburg said during a call with reporters.

The only “Smart Choice”(sic) when eating commercial sugar breakfast cereals involves the choice to increase your risk for diabetes, heart disease, and ADHD.If you don’t think that is a ‘smart choice’, you’re pretty smart.

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