GREENWASHING: FOOD LABEL TRAVESTY
Is it organic? (Only your naturopath knows for sure!)
Greenwashing is the process of branding a processed food as natural or organic. It is pure deception. Designed to entice you into buying unhealthy foods or beverages it involves a number of marketing gimmicks. The focus is on your perception of wholesomeness or a natural mystique.
Used on food packaging, greenwashing might utilize bucolic images of idyllic settings or use colors and print styles that make you think ‘organic’. Often, what’s inside is about as far away from the health meaning of organic or natural as you can get.
There’s 100% Natural 7 Up, Natural Lays Potato Chips, Horizon Organic dairy products where the cows hardly see pasture, the list goes on. You’ve got ‘vitamin waters’; ‘whole wheat bread’ that is mostly white flour;‘0 Trans Fat’ labeled foods that can have half a gram of trans fat per serving (by law). It's ridiculous.
Junk food is junk food. Organic sugar is still sugar. Potato chips are still fried. Last time I looked, high fructose corn syrup was not found in nature.
Read labels. Ask questions. Don’t be fooled by slick advertising. When in doubt, ask questions.
I will continue to expose these practices as they come to prominence so that you can make intelligent decisions concerning your health.
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